The marketing team launched their first aggressive marketing campaign mid-July with great results. They were able to reach out, setup, and teach various users on how to setup a brap.me verified address. In doing so, they were able to receive constant feedback on the experience, such as improvement suggestions from the users going through the process. Since then we have changed layouts, added functionality, and optimized the process for verifying profiles.
Because our marketing team is small and the funding limited, we have pivoted their focus to “post quality across various platforms”. They are looking to create internal checklists to ensure that all platforms (twitter/TG/IG/etc.) receive the same posting updates in a consistent time window. We believe this area was neglected as we rapidly grew. Some of the profiles had updates that were not posted on other platforms, and we look to resolve that problem going forward. All teams are also actively working on resolving the logo issue as well since this is a high priority task.
The development team has made tremendous strides in the past month. In around a month's time they were able to develop, test, create, and debug verified profiles! They were also able to implement a “Buy Brap” widget on the site and attach it to all brap.me profiles (verified/non) for exposure.
The dev team is still working on easing the user experience. We have identified that although Brap is available on various exchanges the experience is sub-par even for a crypto savvy user. The “buy brap” feature is aimed towards alleviating this, but the fiat->Eth bridge is still an issue. The dev team continues to test and work on ways to fix that gap. We believe this is a pivotal point and one of the major hurdles between getting the average tipper into this market/token.
Thank you everyone for the support so far. We are still very early in the project and we are happy with the current progress we are making in such a short time. With the rapid growth there have been various issues along the way, but we were able to readjust/refocus and fix them promptly. Yes, we know volume is currently an issue and are highly aware of the problem. We believe the way to resolve this is to continue to develop a simple and easy way to buy/sell BRAP. We now have a decent marketing team reach, but we must make sure our infrastructure is ready for the average non-crypto user before another major push. Currently, we doubt most non-crypto users can identify that they will need to buy Eth, go to an exchange (such as Etherflyer), purchase BRAP, and then tip all on their own. We have done a lot of internal organization, clean up, team checklists, and team member culling which has slowed down the rapid growth that the community is used to seeing. This will pay off in the long run though, as we now have a small but dedicated team focused on specific tasks and seeing them through until they are completed.